In the fast-paced world of electric vehicles (EVs), few cars have generated as much buzz as the Xiaomi SU7. Launched in March 2024, the vehicle received over 100,000 orders within 48 hours, selling out its entire 2024 production run. The Chinese tech giant’s first foray into the automotive industry has sparked unprecedented demand, with some customers facing wait times of up to a year just to get their hands on one.
But what makes the Xiaomi SU7 so special? Why are people willing to wait that long for a car from a company traditionally known for smartphones and gadgets? Let’s dive into the reasons behind the SU7’s meteoric rise and enduring demand.
Unmatched value for performance
The Xiaomi SU7 price starts at 215,900 yuan (USD 30,000) for the base model and tops out at 299,900 yuan (USD 41,700) for the Max version. With an acceleration from 0 to 100 km/h in 2.78 sec and a top speed of 265 km/h, it offers a supercar-like performance at a fraction of the cost when compared to the likes of the Porsche Taycan or Tesla Model S. In fact, Xiaomi is known as the “Tesla killer” in China, having severely impacted Tesla Model S sales since its launch.
The Xiaomi SU7 Ultra takes a step even further. Boasting 1,548 HP with 1,770 Nm of torque, it can accelerate from 0 to 100 km/h in 1.98 sec. It had also set the fastest 4-door record at the Nürburgring circuit with a lap time of 6:46.874—20 seconds faster than the Porsche Taycan Turbo GT. With a price of 529,900 yuan (USD 73,700), it’s a bargain when compared to traditional Western supercars.
Xiaomi SU7 Specs
| SU7 | SU7 Max | SU7 Ultra | |
| Price (Yuan) | 215,900 | 299,900 | 529,900 |
| 0 – 100 km/h (sec) | 5.28 | 2.78 | 1.98 |
| Top Speed (km/h) | 210 | 265 | 350 |
| Power (HP) | 299 | 673 | 1,548 |
| Torque (Nm) | 400 | 838 | 1,770 |
| Range (km) | 700 | 800 | 630 |
| Battery (kWh) | 73.6 | 101 | 93.7 |
| 10-80% charging | 25 | 19 | 11 |
| Drag Coefficient | 0.195 | ||
| L x W x H (mm) | 4997 × 1963 × 1455 | 5070 × 1970 × 1465 | |
| Wheelbase (mm) | 3,000 | ||
| Boot Space (Lts) | 622 | 599 | 559 |
Sleek, stunning, head-turning design
Boasting an industry-leading drag coefficient of 0.195, the Xiaomi SU7’s sleek, sporty design draws inevitable comparison to the Porsche Taycan and McLaren, with its low-slung aerodynamic coupe-like silhouette, frameless windows, semi-concealed door handles, continuous taillight, and active rear spoiler.
Available in vibrant colors like aqua blue, the SU7 stands out in traffic, and with practical storage solutions like a glove box that can fit a laptop, just add functionality to its flair.
Tech-loaded cockpit
Xiaomi’s expertise in consumer electronics shines in the SU7’s interior. The 16.1-inch 3K touchscreen, 7.1-inch rotating instrument panel, advanced driver-assistance systems (ADAS), OTA updates, and a 56-inch augmented-reality heads-up display enhance its futuristic feel.
Though the Xiaomi SU7 supports Apple CarPlay and Android Auto, its in-house HyperOS is the star, which allows seamless control of all Xiaomi ecosystem devices. Imagine pre-activating your home’s air conditioning or robotic vacuum cleaner from the car’s infotainment screen while driving.
Xiaomi’s brand power
Xiaomi’s reputation as a consumer electronics titan is a key driver of the SU7’s appeal. It has a massive fan base, especially in China, where it’s the second-best smartphone maker after Huawei and outsells Apple. This brand loyalty translates seamlessly to the SU7, especially among “Mi fans” who trust Xiaomi’s ability to deliver cutting-edge technology at competitive prices.
China’s EV dominance
China’s EV market is the world’s most competitive, driven by intense innovation in batteries, autonomous driving, suspension, and electric motors. This translates to competitors continuously developing new technologies to stay ahead of the game. This not only keeps them competitive in China but also ahead of the rest of the world.
Finally, so why are people willing to wait that long?
Over the years, Xiaomi has built its reputation on delivering high-tech products at affordable prices, and the SU7 is no exception. It looks like a supercar, yet it’s priced like a premium sedan—making it an irresistible proposition. Ever since its launch, its demand has been amazing, with supply not being able to keep pace. For many, this scarcity has created a “fear of missing out” effect.
The Xiaomi SU7 is a blend of an attractive design, supercar-like performance, innovative technology, and affordability. Mi fans and tech enthusiasts see the SU7 as a status symbol, while practical buyers value its affordability, range, storage, and ecosystem integration. With the new YU7 SUV waiting to be launched, Xiaomi’s automotive journey seems to be just beginning.
Would you wait a year for this car? Let us know in the comments! 🚗⚡
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