When it comes to the Chinese car brands making global headlines, BYD often steals the spotlight with its electric vehicles (EVs) and blade battery technology. But there’s a new player in town, which is growing at a record pace and transforming the auto universe. So, who’s the new player? Let’s delve into the story of this fastest growing Chinese car brand that’s not BYD and find out why it’s making so much buzz.
Yes, it’s Aito—a joint venture between tech giant Huawei and automobile manufacturer Seres. Together, they’ve built a brand that’s not just transforming EVs but setting new standards for an intelligent driving experience. A dark horse that’s outpacing even the most established names in the auto industry with its intelligent combination of the newest innovations and a premium design.
BYD has sold a staggering 4,250,370 units in 2024, an increase of 41% compared to last year. Aito, on the other hand, has sold only 386,907 units in 2024 but is up by a whopping 309% compared to last year.
So why is Aito the fastest growing Chinese car brand?
While BYD still remains a giant in the EV sector, Aito’s growth trajectory is nothing short of phenomenal. So what makes Aito the fastest-growing Chinese car brand, and why should you take an interest? Let us examine some of the most prominent reasons.
1. Tech-Driven Innovation
Foremost among them has been Aito’s embracing of Huawei’s HarmonyOS Smart Cockpit and premium AI features, which has given it a unique edge.
- Aito is among the first to feature 5G connectivity, enabling faster data transmission and real-time updates.
- Voice-activated commands to control navigation, climate, entertainment, and more. Even the car doors can be opened and closed with a voice command.
- Gesture Control features hand gesture-activated controls, convenience redefined.
- Huawei xPixel smart projection headlights can be used to create thousands of different light effects.
- Seamless Connectivity allows you to sync your smartphone, smartwatch, and other smart devices easily. All the screens also communicate with each other, creating multiple possibilities of playing together or holding a business meeting.
- The width indicator light blanket allows you to maneuver safely through narrow road conditions.
- Augmented Reality Head-Up Display (AR-HUD) is a futuristic feature that projects important information onto the windshield, allowing drivers to keep their eyes always on the road.
- AI-driven virtual assistant learns your habits over time, providing personalized recommendations for music, directions, and even restaurants.
- Advanced Driver Assistance Systems (ADAS) like Adaptive Cruise Control (ACC), Lane Keeping Assist (LKA), Automatic Emergency Braking (AEB), Automatic self-parking etc are also standard.
- Smart Air Purification System and Intelligent Noise Cancellation.
2. Fast-Charging and Long Range
Aito’s Battery Management System (BMS) is designed to maximize battery life and performance. Aito’s technology ensures long-range capabilities and fast charging, addressing two of the biggest concerns for EV buyers. This makes Aito vehicles practical for both everyday use and long-distance travel.
3. Positioning and Customer Focus
Aito has quickly become a major player thanks to its cutting-edge technology and the strategic positioning of it in the luxury tech-savvy segment. Featuring premium materials like Nappa leather offer a luxurious driving experience. Moreover, Aito has incorporated many new features that tech-conscious buyers like.
The Future of Aito: What’s Next?
While BYD has long been the brand of Chinese innovation, Aito is proving that there can be more than one star. With its unique pairing of luxury and technology, Aito is rewriting the rulebook on what it means to be an auto-tech brand. Aito is not just challenging BYD, but also other multinational automotive giants.
Unlike traditional automakers, Aito leverages Huawei’s expertise in smart technology to create vehicles that are more than just cars—they’re smart devices on wheels. This integration is making Aito vehicles a favorite among tech-savvy consumers. But Aito is not the only brand using Huawei’s cutting-edge technology. Huawei has also collaborated with Chery to form Luxeed, with BAIC to form Stelato, and with JAC to form Maextro. Still, Aito seems to be the one outperforming them all at present.
At present, Aito offers only three models, with the M9 as its flagship. As Aito continues to expand its product lineup and enter new markets, one thing is clear: this is just the beginning. Whether you’re an auto enthusiast, a tech lover, or simply someone who appreciates innovation, Aito is a name you’ll want to remember.
The fastest-growing Chinese brand isn’t BYD—it’s Aito, and it’s here to stay. The future is fast, smart, and green—and Aito is leading the charge. Are you ready to join the revolution?